What the instant report actually checks, and how the score is built.
No black box. Here's exactly what each of the seven categories looks at, where the data comes from, and how we turn that into a score out of 100.
Seven categories, weighted evenly -- for now.
Each category starts at 100 points and loses points for specific, named problems -- never the other way around, so a site with no detected issues in a category always scores it 100. The seven categories are currently weighted equally (1/7 each) toward the overall score. That's a deliberate starting point, not a final calibration: we haven't run enough real scans yet to know which categories actually predict lost business better than others. Expect these weights to be adjusted as real data comes in, and we'll update this page when they do.
- Page title present
- Meta description present
- A single H1 heading
- Canonical URL set
- robots.txt doesn't block indexing
- Sitemap present
- Structured data (schema.org) present
- Overall Lighthouse performance score
- Largest Contentful Paint under 2.5s
- Cumulative Layout Shift under 0.1
- Mobile viewport tag present
- Text legible without zooming
- Tap targets sized and spaced correctly
- A form is present
- A phone or email link is present
- A call-to-action appears above the fold
- A clear H1 headline
- An About or Contact link
- A privacy policy link
- At least one trust signal (reviews, credentials, etc.)
- Site is served over HTTPS
- HTTP redirects to HTTPS
- HSTS header set
- X-Frame-Options header set
- X-Content-Type-Options (nosniff) header set
- Analytics detected
- Chat widget detected
- Booking or CRM tool detected
These two categories run through Google's own PageSpeed Insights tool rather than our own heuristics. If that integration isn't reachable for a given scan, we mark the category "Not available" instead of guessing or showing a fake score -- an honest gap is better than a made-up number.
What the overall number means.
The instant report is an automated preliminary scan of your site's public pages -- it doesn't test form submissions, check local search listings, or compare you to competitors. A full dossier adds human review on top of this and covers what the automated scan can't.
Ready to see your own score?
It takes about a minute and walks through every category above.
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