A structured diagnostic across 7 categories — not a guess.
Every W2SA health check runs the same disciplined review, whether your site looks fine on the surface or you already know something's wrong. We score what's working, flag what isn't, and show you exactly what it's costing you.
Seven categories. One consistent scorecard. No guesswork.
A slow website, a missed lead, and an outdated message can all look like the same problem from the outside — but they need different fixes. That's why we don't just glance at your homepage. We work through the same seven categories on every engagement, so you get an honest, apples-to-apples read on where your business stands and what to fix first.
Website Performance
We check whether your site loads fast and works reliably on every device, because slow pages and broken technical foundations cost you visitors before they ever see what you offer.
- Page speed and mobile responsiveness
- Broken links and technical errors
- SSL, security configuration, and Core Web Vitals
- Hosting performance and browser compatibility
Search Visibility
We check whether your business can actually be found in search, because a great website that no one finds doesn't generate leads.
- Page titles, descriptions, and basic SEO structure
- Google Business Profile and local-search readiness
- Sitemap, robots configuration, and search indexing
- Location pages, service-area pages, and duplicate content
Design and User Experience
We check whether visitors can navigate your site and understand it at a glance, because confusing layouts and inconsistent branding erode trust before a visitor reads a word of copy.
- Navigation, readability, and page organization
- Mobile usability and visual quality
- Brand consistency and trust signals
- Clarity of the customer journey and contact accessibility
Conversion and Lead Generation
We check whether a visitor who's ready to act actually can, because traffic that doesn't convert into calls, forms, or bookings isn't worth much to your business.
- Form quality, reliability, and quote-request flow
- Calls to action, offer clarity, and phone-call placement
- Appointment scheduling and lead-capture opportunities
- Social proof, testimonials, and conversion tracking
Messaging & Trust
We check whether your website actually reflects your business, because a site that undersells your services or muddles your pricing sends customers to a competitor who's clearer.
- Whether priority products or services are easy to find
- Clarity around pricing and service expectations
- Differentiation from competitors and audience fit
- Whether the company appears trustworthy and established
Technology and Ownership
We check who actually controls your website, because businesses that don't own their domain, hosting, or data are one vendor dispute away from losing everything they've built.
- Domain ownership and hosting control
- Platform access and source-code availability
- Analytics access, email configuration, and CRM integration
- Vendor dependency and backup status
Automation Readiness
We check how much of your follow-up still depends on a person remembering to do it, because manual lead routing and follow-up is where fast-moving competitors quietly pull ahead.
- Lead routing and automated responses
- Appointment reminders and quote follow-up
- Review requests, email marketing, and CRM usage
- Repetitive admin tasks with potential for AI-assisted workflows
See where your business stands.
The Digital Health Check runs this exact review against your website and gives you a plain-English breakdown across all seven categories — free to start.
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